How Scandinavian fashion brand NORDIWEAR boosted their sales by 150% on Instagram using smart bio pages, short links, and analytics from Vibes.su.
When your business relies entirely on Instagram, one link in your bio has to do all the work. That’s the challenge the fashion brand NORDIWEAR faced — and solved — using the all-in-one marketing platform Vibes.su. The result? A 150% increase in sales within just two months.
About NORDIWEAR
NORDIWEAR is a rising clothing brand inspired by Scandinavian minimalism. With no website or online store, they handled all communication and orders directly through Instagram and TikTok. Things were working… until they tried to scale.
The Challenges
- Only one link in the Instagram bio to present everything
- No analytics or tracking — they couldn’t tell which content converted
- Manual management of links and messages
- Story ads weren’t performing — there was no data to optimize
What They Did with Vibes.su
A Smart Bio Page
They created a stylish, fully customized bio page that included:
- Direct links to collections and new arrivals
- Contact buttons for WhatsApp, Telegram, and Instagram Direct
- Customer reviews and product galleries
- Instagram feed integration
- Hidden sections (e.g., password-protected wholesale pricing)
Trackable Short Links
Each post and story ad got its own short link with UTM tags, allowing them to:
- Track which content generated the most clicks and conversions
- Mask links with their custom domain
- Run A/B tests on call-to-actions and thumbnails
Branded QR Codes
They added custom QR codes to product packaging, leading to their bio page. Unexpectedly, this turned into a new traffic source — customers shared the packaging on stories, bringing in new followers and buyers.
Full Analytics Integration
With Vibes.su, they gained powerful insights like:
- Geographic data
- Devices, browsers, and operating systems
- Traffic sources
- Performance of each link and section
- Facebook Pixel and Google Analytics integration
The Results (After 60 Days)
- Instagram traffic increased by 210%
- Conversion rate rose by 67%
- Total sales jumped by 150%
- Manual work decreased thanks to automation
Conclusion
For NORDIWEAR, a brand without a traditional website, Vibes.su became the ultimate marketing engine. With one platform, they turned their bio link into a high-converting sales funnel — complete with analytics, automation, and seamless UX.